Invest In Cornwall
A global, integrated campaign to attract non-EU investors. Key objectives were to draw 10,800 unique visitors to the website from target territories and 80 ‘meaningful’ non-EU inward investment enquiries by 2012. Our campaign had social media at its heart, as our client had a very limited budget but global ambitions.
Our strategy demonstrated clear ROI with over 20% of unique website trafﬁc currently driven by it. We recommended focusing on the USA and India. Of the visitors, the overwhelming majority (28.43%) originated in the USA, with India and the Netherlands next. This project has since won two major branding awards.
ClientCornwall Development CompanyServicesBrand Strategy, Integrated Marketing Strategy, Integrated Marketing Tactics, Photography, Art Direction, Advertising, Art Direction & Design