Educating children and young people about IP
Intellectual Property Office (IPO)
UK IPO is the official government body responsible for intellectual property (IP) rights, including patents, designs, trademarks and copyright. One of its key roles is educating children and young people about IP, and over the years it has developed numerous successful campaigns engaging budding inventors, artists and more. It needed a single website to hold all its existing campaigns, providing a vital teacher resource. Bell won the tender to develop the site.
The key challenge was creating a site that worked technically – as a content repository for every campaigns, and making it easy to add new ones – and from a user perspective. It had to be approachable for teachers, students and parents of all ages. Bell worked with the UK IPO team to create the IA and ensure the UX was seamless and appropriate for all audiences. We implemented a flexible page design incorporating each campaign style into the overall brand, and a user-friendly CMS so the UK IPO team could add further resources. The site also allows users to post competition entries.
ClientIntellectual Property OfficeServicesWebsite, Email, Social Media. Design, Digital Build, Content