Cracking Ideas

The UK Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights, including patents, designs, trade marks and copyright. One of its key roles is educating children and young people about IP, and over the years it has developed numerous successful campaigns to engage budding inventors, artists, musicians and more. It wanted to create a single website to hold all its existing educational campaigns, across age groups, and which would provide a vital resource for teachers. Bell won the nationwide tender to develop the site.

The key challenge was to create a site that worked from a technical perspective – as a content repository for all the different campaigns, and where it would be easy to add new ones – and a user perspective. The site has to be approachable for teachers, students and parents of all ages: the youngest users could be under 7 while other campaigns focussed on teenagers. Bell worked with the UK IPO team to create the information architecture and ensure the user experience (UX) was seamless and appropriate for all these difference audiences. We implemented a flexible page design that incorporates each campaign style into the overall brand, and a user-friendly CMS so the UK IPO team can add further resources. The site also allows end users to post entries to competition pages. The uptake on the site has been good, with a large number of schools using the free resources to help inspire a new generation.

ClientIntellectual Property OfficeServicesWebsite, Email, Social Media. Design, Digital Build, Content