We create effective brand and communications solutions for long-term, nose-to-tail campaigns, one-off initiatives, and everything in-between. We’re guided by the opportunities of the Conversation Age, where brands can no longer just broadcast hoping everybody is listening, and when every communication can be discussed, dissected and challenged. We understand that there can be no consideration without conversation, and no conversation without impact and awareness. Want to know more? Talk to us
What We Do
Advertising
Communication & engagement strategy
Design Concepts
IA and UX
Planning
Art direction
Content & technical search engine optimisation
Design implementation
Marketing strategy
Social media
Brand strategy & storytelling
Copywriting, content, editorial and proof reading
Digital build
Online display advertising
Video and animation
Brand Transformation
We build, transform, and enrich brands, using the most appropriate tools in our expansive Bell toolkit. All brand scenarios are different; hence we’re not slave to rigid processes or methodologies, or how it’s always been done. No Brandamatic 3000™ at Bell – in short, we always strive for the right solution, to connect with the right people, in the right way, at the right time. We do love a good brand story, though…
- Organisational culture benchmarking
- Brand performance and visual audits
- Competitor, customer and sector analyses
- Client and stakeholder workshops
- Core messaging and messaging matrices
- Brand modelling and architecture
- Mission, vision and values and personality
- Naming
- Tone-of-voice
- Brand storytelling
- Identity design
- Brand campaigns
- Brand guidelines
- Brand guardianship
- Asset management
Integrated Campaigns
As customer journeys become more convoluted, brands must work harder in an ever-growing number of environments and situations. To ensure maximum effectiveness of multi-channel campaigns, it’s vital we champion touchpoints and triggers, the interdependence of brand and comms, and the eternal vitality of cut-through creative. Fascinated by tech and social solutions, we bring a fresh approach to the new, augmented playing field, across brand engagement and activation through to customer conversion and advocacy.
- Communications planning
- B2B, B2C and third sector
- Integrated campaign design
- Multi-platform advertising
- Print and literature
- Out-of-home
- Channel marketing
- Social media
- Digital strategy
- User experience
- User interface design
- Website and app build
- Broadcast content, video and animation
- Content strategy and development
- Data visualisation
Employer Branding
A strong brand starts at home. The importance of effective staff engagement and internal communications can’t be overstated. We help invigorate your brand amongst all internal stakeholders, to ensure everyone has a compelling purpose to unite around. A strong brand also makes you a magnet for the best talent, while helping motivate your existing staff to stay with you for the long haul, and go all in as brand ambassadors. Lucky we love brand storytelling too, arguably the most important aspect to employer branding.
- Staff interviews
- Brand audit
- Brand engagement workshops
- Brand immersion workshops
- Brand ambassador workshops
- Stakeholder engagement
- Recruitment and retention campaigns
- Employee engagement campaigns
- Internal communications
- Behavioural change
- Presentations
- Brand books
- Brand guidelines
- Brand guardianship
- Asset management
Our Experience
Our Values
To transforms businesses, places, behaviour and opinion, we are driven by a core set of values. Our eyes and ears are always open, as are our minds. We start every project by addressing the most fundamental of questions, starting with “Why?”. We’re constantly drilling down, modulating and distilling, to ensure simplicity and clarity. This means we park obtuse at the door and avoid drowning ourselves, and our clients, in unnecessary data, tangents and the impractical or inaccessible. In short, we love our work, and this shows in everything we conceive and produce. With this love, we aim to set things on fire: be it through scorching creative, ideas and conversations that sizzle, or by constantly challenging convention.
