Bell is delighted to win GOLD with the University of Reading at the prestigious Heist Awards, held in Manchester. Winning at the ‘Education Oscars’ is the latest of a string of big successes for this campaign.

The integrated, multi-channel READY campaign ran on out-of-home, digital advertising, audio (Spotify) and social media. Against a backdrop of flat-lining undergraduate applications in 2015, our campaign achieved a massive 21% increase. In addition, the University had to close Open Day registrations for the first time in its history, and lay on additional days. Bell created the brand strategy, campaign strategy, campaign creative and artwork, including audio.

Strategic Creative Director Ian Allison said: ‘On top of the Transform branding awards, this is a huge achievement, and the Bell team is delighted – as are our colleagues at the University of Reading and the media agency SMRS. This was a colaborative effort, and is a testament to design effectiveness.’

Account Director Kate Sanderson said: ‘What a great result! This was a big team effort and shows what can be acheved by working closely with a client who believes in design effectiveness and is willing to take creative risks. Since this campaign was launched, other Universities have been in touch with Reading to see how they did it – which is a massive compliment.’

Bell and the University of Reading are currently launching the 2016 recruitment campaign.

Bell Account Director Kate Sanderson and UoR Head of Brand and Campaigns (and cool trousers) Karen Smalley