Bell was honoured for our work with the University of Reading in the categories Best Creative Strategy, Best Visual Identity and Best Brand Implementation (see case study here). We worked with the University to develop a brand strategy; refreshed visual identity across all channels; an integrated online/out-of-home student recruitment campaign and internal brand engagement.
The results for year one speak for themselves. Reading rocketed into the top 10 universities in the Youth 100 – the UK’s top brands according to 3,500 18-24 year olds; awareness and familiarity with the brand have both increased, and this has translated into a 17% increase in open day attendance, with Open Day applications being closed down, for the first time ever, due to demand. Early indications suggest applications for 2015-16 are up 21%, against a nationwide trend of zero growth.
Strategy & Creative Director Ian Allison said: “What an evening! This was a big team effort and our unique way of approaching design with a seamless blend of strategy and creative development continues to prove its effectiveness.”
Managing Director, Majid Asghar said: “It’s testament to our way of collaborating closely with talented and focused clients prepared to take measured creative risks.”