Graphically speaking, ‘W’ is an interesting character to work with. Formed of two interlocking ‘V’s, the 23rd letter of the English alphabet is unique. It’s the only letter of the alphabet with three-syllables, which in turn do not represent its phonetic use. Last year here at Bell, we had the pleasure of developing three separate brands for Swindon Borough Council that all feature ‘W’ prominently.
The first was a place brand for the Great Western Works (GWW), one of the largest regeneration projects west of London. We crafted an identity to both project a very contemporary feel and encapsulate its rich historic past. On the back of this came our second ‘W’ brand Carriage Works. A part of GWW, the Carriage Works buildings were originally built by Isambard Kingdom Brunel to assemble train carriages. With our help, Carriage Works is being brought back to life to offer historic, flexible, industrial workspaces for new businesses. This brand sits as a sub-brand under the GWW identity, with both identities sharing the common stylised ‘W’ we developed.