University of Winchester – Undergraduate recruitment campaign
Values are at the heart of everything the University of Winchester does. Whilst providing a clear differentiation for the institution, they should also be a siren for like-minded potential students – those who are deeply passionate and inquisitive about the world around them, and the all life on the planet. The University’s values underpinned their new organisational proposition, “The University of Sustainability and Social Justice”.
After running an undergraduate recruitment campaign for two years, tied to their recent rebrand, Bell was briefed to produce a new campaign, to not only evolve it, but also to take it further, and make it deeper. They wanted something truly impactful, eye-catching and scalable, encompassing the University’s values and proposition, as relevant to all secondary influencer and internal audiences, as to potential undergraduate students.