Focusing on providing new students with something memorable to mark the day they were accepted into university, whilst projecting the Winchester community and values, we developed a direct marketing-led campaign with an objective of generating native social media exposure from new students.
Leading with “Wow, you’re in!”, playing on the similarities between Wow and UoW, we developed a direct mail folder for delivery on the day of acceptance, welcoming them to the university and containing a number of playful, positive stickers such as UoWoW! And #Hello Winch, amongst others. Twenty-one stickers in total were made into animated gifs and shared on the University’s GIPHY channel. Concurrently, we ran a four-page wrap on that day’s Metro in
South East regions.