Bell created and delivered Code, a bold and modern quarterly magazine with a contemporary look. We made full use of the Wella SP Men brand identity and stretched the guidelines to ensure a design that was engaging and appealing to the primary target audience – young men who follow fashion and take care of their personal appearance. The magazine combined fashion news and tips from industry experts with information on Wella’s hair products and salon services in tune with male hair care needs.
The colours were masculine and bold and the typeface clean and elegant. We followed a similar pattern with Life in Harmony, which was designed with the entire Wella end consumer audience in mind. Bell had to create an intuitive information architecture, and deliver this through elegant, fashion and retail-led design, with each issue conveying a hero theme and secondary information.