Giving commercial property a modern edge

University of Reading

The University of Reading is developing a new Science Park at the heart of the Thames Valley with an investment of up to £50 million to establish the site infrastructure and phase one construction. The Park will play a key role in driving the region’s knowledge economy, targeting technology-led companies seeking both a strategic location and access to the high-quality research and graduate support provided by the University. Bell was commissioned to create the branding.

Our response

Originally established on-campus, the project has now begun construction. Bell delivered brand strategy, a logotype and comprehensive brand guidelines. A key achievement was to coordinate the many stakeholders involved while ensuring a fresh, innovative identity.