COP26: Making an impact where it is needed most

University of Leeds – COP26

The 2021 United Nations Climate Conference (COP26) was held in Glasgow from 31 October to 13 November. It convened at a time when the urgency for more definitive, concrete actions, at greater haste, is more critical than ever, to counter the negative effects of climate change on the planet and all life. 200 world leaders and around 40,000 delegates gathered to report on progress since the Paris Agreement, how to counter what climate change is already incurring on the planet, and to make collective decisions on how to reduce greenhouse gas emissions.

The University of Leeds, an important contributor to the lead up the conference, through both research and innovations, was an official observer to the COP26 framework, and sent a delegation. Bell was briefed to create a visual identity and design style for digital and print collateral for the Leeds presence in Glasgow, and for all related initiatives on campus and online.

University of Leeds – COP26
Leeds at COP26 instagram post on mobile

Our response

We were briefed to produce an identity that although borrowing from the overall COP26 identity, was unique enough to stand on its own, whilst being in harmony with the University of Leeds visual identity and brand guidelines. We focussed on staying within these parameters (colours and the Leeds typeface) but ensuring that the Leeds COP26 identity would never get lost in a sea of almost identical visual identities. Hence, we downplayed the green (using it only in a subtle divider line) and did not use a globe. Rather we focused on the key message and ensuring that it fitted seamlessly with, yet was distinct from, both the official COP26 identity and the University of Leeds guidelines.

In addition to the visual identity, we provided guidelines, implemented design templates for a staff website banner, email signatures and a PowerPoint presentation template.

Leeds at COP26 protest article on iPad

What our client thought

“It was a delight working with the team at Bell. From a considered and dynamic interpretation of the brief, to very swift and sensitive responses to feedback, we were in very safe and capable hands throughout the whole process.”

Clare Martynski, Communication and Engagement Officer,
Priestley International Centre for Climate, University of Leeds

Leeds at COP26 policy homepage person holding iPad