Demystifying the student employment system

University of Reading – Campus Jobs launch

Bell were engaged to develop a new visual identity and brand for Campus Jobs, the University of Reading’s new centralised part-time student jobs service. Its aim is to recruit student workers across the University’s numerous services, admin and academic departments, while streamlining the overall HR system. By standardising and simplifying the way students are employed on campus, students and employers will for the first time have a flexible, time saving, one-stop shop for part-time campus jobs.

Our response

We developed a visual identity based around the core proposition: “Campus Jobs work for you”. Our vivid logo highlighted the robust, connected nature of the process, and the colour palette and related patterns helped provide impact, flexibility, and consistency. In addition to developing a number of elements, our guidelines would assist the University’s in-house studio in developing further applications.

The results

In the first four weeks of the campaign, the Campus Jobs desk had 1,791 total visits and the website had 3,889 individual student’s logins. That’s 1 in 5 of the entire student body. Demand so outstripped supply that less than a month after formally launching the service, they ceased promoting it, as all vacancies at the time had been filled.

What our client thought

“Bringing everything together in one place ends the laborious days of hunting around various websites and bar windows for a job and instead makes work easily accessible and open to everyone. Campus jobs utilises bold and eye-catching designs, promoting a linked-up service through its intertwining logo – this has made my life as a student much easier, as now, all the work I want to apply for is in the same place – as are my timesheets, saving me hours every month."

Jack Abrey, Student Ambassador Team Leader and 3rd year student