We’re delighted to announce that we’ve been awarded a silver award and two highly commended awards at the prestigious 2016 Transform Awards. The silver was for Cycle Enfield (Best Visual Identity NGO, not for profit) and the two commendations for Fusion (Best external stakeholder relations during a brand project) and AQA (Best use of a visual property).
In Enfield, less than 0.5% of journeys are made by bike. The Council wanted to transform this, encouraging increased cycling to improve public health and reduce congestion. Bell created a single brand for all its cycling communications. The new site proved a major success, with 76,000 page views in a year. This has translated into behaviour change. More than 2000 people took up the option of cycle training, and over 12,000 local schoolchildren have benefited from the “Bike It Plus” programme. You can see a snapshot of the project here.
Bell worked with three prestigious, international construction giants – Morgan Sindall, Bam and Ferrovial to create a branded JV. This has been a major stakeholder management undertaking, helping the three companies to agree on a single, shared proposition – and creating and launching a powerful new brand.
Bell worked with AQA on the re-launch of GCSEs and A’ Levels, with a brief to brand and market the refreshed syllabus while retaining existing market-share and growing new registrations. The engaging creative and messaging led to impressive email success rates; the click-to-open rate was 81%. In total, there were over 6500 downloads of the new spec, 90% of which were unique – while the original client base was retained.
Managing Director Majid Asghar said: “We’re delighted with our success at the Transform Awards – Europe’s most prestigious branding awards. There were more entries than ever this year, and judging as ever has been very rigorous. This is a great result for our clients.”
Strategy & Creative Director Ian Allison said: “The team is chuffed to bits; all three projects required close collaboration with creative clients that were open to real transformation; they played to Bell’s strengths – making the complex seem simple and delivering work that sets things on fire.”
You can see all three case studies by clicking here. If you would like to discuss branding, brand storytelling, internal engagement or integrated marketing, you can contact us here. We’ll get the kettle on…