SofaDrop is an innovative new service for sofa retailers, designed to streamline the entire retail process. They provide high quality, made-to-order sofas direct from factory to the customer’s room of choice. Their mission is to help retailers focus on their core function – selling. By utilising marketing and sales support provided by SofaDrop, all the retailer has to do is make the sale and SofaDrop do the rest: Manufacture, supply chain, warehousing and delivery, not to mention customer after-sales, from order tracking, to complaints, through to honouring warranties.
Retailing high value lifestyle items – of bulk size – is a long and convolute process. Therefore, their main challenge was to persuade sofa retailers that they could – in the same offer – provide all these services and supply direct-to-customer stylish, comfortable high-quality sofas. SofaDrop are not just a fulfilment partner, or a supply chain specialist, or on the other hand a mere wholesaler. They needed to show that they did it all, with the highest efficiency and to the highest quality.