Riverlinx CJV – The Silvertown Project
Planned and executed by Riverlinx CJV on behalf of TfL, the Silvertown Project will transform East London’s transport links, by connecting Silvertown on the north side of the Thames to Greenwich on the south, by tunnel.
The joint venture, by Ferrovial Construction, BAM Nuttal and SK Construction, the industry leaders who make up the Riverlinx CJV, will be completed by 2025. The partnership includes the design, building and maintenance of the tunnel, the construction of buildings above tunnel entrances and plans to improve walking, cycling, and the urban environment. The tunnel project includes a 1.4km twin bore road tunnel underneath the River Thames.
The Silvertown Project is committed to delivering world-class infrastructure on time and on budget and to leaving a positive and lasting legacy for the local and national communities. Bell was briefed to develop a robust brand visual identity for the joint venture including a versatile visual identity that would have equal impact in all mediums, from social media through to on the drill itself, whilst appealing to stakeholders ranging from government and the media through to local residents. We were also briefed to develop a messaging platform and tone of voice guidance sensitive to the various needs and perceptions of such a diverse audience. Guidelines and various collateral would follow.