The Olympic Delivery Authority (ODA)

An integrated campaign to maintain zero reportable incidents during the development of the London 2012 Olympic site. We were asked to develop a three-year safety campaign to ensure minimum injuries during the construction of London’s Olympic Park. An added challenge: a significant number of employees would have English as a second language.

Results
The Institution of Occupational Safety and Health (IOSH) reported in July 2012 that “…Innovative communication techniques [led to] an unprecedented zero fatalities during the construction phase of the Games…” and that these techniques “…could be harnessed to benefit other construction projects.”


ClientThe Olympic Delivery Authority (ODA) ServicesInsight, Campaign Strategy, Internal Communications, Design, Print, Events, Environmental Graphics, Vehicle Livery