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Middleweight Graphic Designer required

We’re getting busier, and need another pair of hands:

• 4 years+ professional design agency experience
• Highly conceptual and creative yet pragmatic
• Strong digital knowledge/experience
• HTML a distinct advantage (Flash, After Effects desirable)
• Able to work quickly under own initiative
• Client-facing / good presentation skills
• Team player
• Clear written and spoken English
• Permanent, current UK resident

Please contact Alan@bellteam.co.uk with the following:
• A cover email explaining how you meet our spec
• A short CV
• URL for your portfolio website, or
• A portfolio PDF of no more than 1.5MB

Due to the expected volume of applicants:
• Please only apply via email
• We will only be able to contact candidates that we wish to meet

Agency CVs/porfolios will not be considered.

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My Arts: Becoming immortal online (IP/RIP)

It seems that immortality is now on offer, digitally. Or at least a facsimile of it, until the energy runs out and we go back to communicating via grunts and running around in fur bikinis, beating each other to death with Mastodon thigh-bones. OK, there are no Mastodons, so stabbing each other to death with cat femurs. OK, so they’re a bit brittle (or so I’m told, ahem) – in that case, being particularly snitty with each other with whatever comes to hand.

Having said this, living in London, such antics are basically your average day out in the local shopping centre. But I digress.

Whatever your youthful indiscretions may be (or middle-aged malpractices), they are now preserved post-mortem via whichever digital channel with which you’ve willingly shared all that stuff you wouldn’t want to tell your mum.

An excellent ‘In Focus’ article appeared in Monday’s Metro (for non-Londoners, this is basically a free newspaper in which advertising is deftly wrapped in a few articles like fish and chips – a kind of printed Mogadon for commuters so we don’t start repeatedly head-butting the windows in desperation).

Journalist Ross McGuinness (@McGuinnessRoss) revealed that there is now a move towards enshrining access to one’s post-mortem online identity via a will, and services such as Cirrus Legacy are appearing to specifically deal with this issue.

According to the article, one in ten people have already protected their internet passwords in their will (not sure what sample was taken). Perhaps the most surprising statistic being that 80% of Britons own digital assets, worth in total an estimated £2.3 billion (and in my day you could go to the cinema, have a pint of mild, buy a kebab, some Space Dust and get a taxi home with that kind of money). Collective assets like that are worth protecting (how long before they find a way to tax it?).

Andy Warhol (look mum, no hyperlink) predicted that we would all have 15 minutes of fame, but he did not foresee the coming of the internet – which may make many of us infamous for much longer. For some, the idea of being preserved in digital amber will be a disturbing thought; others will see it as Headstone 2.0

Soon, we may have to begin to demand a more robust solution from the likes of Facebook, LinkedIn et al., or consider whom we will trust to be the executor or protector of our posthumous reputation – after all, will your profile eventually become the property of the State, having died technologically intestate? Far-fetched? Not for those of us who joined the public-facing internet at the station and have watched the paradigms shift faster than Lady Gaga’s costume changes.

In any case, it’s perhaps best not to rely on either approach, but rather think more about our personal, digital footprints – after all, never mind our Mastodon, we’re still finding those of the dinosaurs. What are you leaving behind?

Ian Allison

NB Do not mistake Mogadon for Mastodon. One is a powerful sedative, the other is much harder to swallow, unless taken in powdered form.

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My Arts: Edit Wars

What would the Messiah’s LinkedIn profile look like? Handel had a good crack at setting it to music in 1741, with skills including ‘Wonderful’, ‘Counselor’ and ‘The Prince Of Peace’. So far, so consistent. Steve Miller was far less focused with his CV, which in 1973 included ‘The Space Cowboy’, The Gangster Of Love’ and… ‘Maurice’. Maurice?!?

Of course, there’s some debate over the Messiah’s CV; both the job title and skills are disputed by some. Others even question whether, like Jive Bunny, the person really existed. Before anyone comments with furious and lengthy humanist, metaphysical or historical justifications, I’m not here to dispute the CVs of either of these people/the leporine producer(s).

It did, however, get me thinking about LinkedIn – particularly as I’ve noticed that people have been recently accumulating ‘skills’ on their profiles like a toddler hoarding Lego bricks. I myself have a diffuse list on my own profile. The truth is, as our professional universes become less hierarchical and more lateral in nature, we’re all developing a much wider range of related skills.

LinkedIn profiles have always been somewhat questionable – they’re essentially how we would like the world to view us professionally. For example, one I know of (I won’t name-and-shame, other than to say it’s not me) is practically a work of fiction. So how to solve this conundrum?

The answer could be to make it a Wiki and then watch fascinating Edit Wars play out.

Bob: ‘Ted, I’ve amended your entry where you say you were responsible for winning a £200K project, because I happen to know that you f**ked off down the pub while I wrote it, and then speed-read it and made a few minor amends.’

Ted: ‘Bob, I’ve changed your edit back, because actually I was at the pitch and that means I helped win it…’

Bob: ‘Ted, sorry, I’ve reinstated my edit. Yes you were at the pitch, but you turned up with a massive hangover and didn’t know which slides were yours. I had to kick your ankle under the table.’

Ted: ‘Bob, OK you SOB. I’ve been on your profile and deleted ‘strategy’ and ‘copy writing’; one slide with a few ‘social’ icons on it and responding to a company round-robin with six strap line ideas doesn’t count…’

Bob, Ted, and their agency, are a work of fiction – but in a world of self-edited personal profiles, Quis custodiet ipsos custodes? To what extent are our profiles communication, as opposed to self-validation and autobiography? My favourite LInkedIn profile to date simply said: Mother/Manager of not-for-profit organisation.

Ian Allison

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